Spotlight on Rosena Sammi: Jewelry That Gives Back

December 22, 2015 by risa

When you first lay eyes on the jewelry collection of Rosena Sammi, you are struck by the incredible colors, the vibrant mixes, the detail of the accents, and the soul-lifting motifs.

Rosena Sammi
Rosena Sammi

Look a little further, and you’ll be struck by the beauty and passion of the artist, Rosena Sammi, who donates proceeds from her business to various charities that are close to her heart.

Rosena has partnered with the NGO Apne Aap to educate young girls rescued from the red light districts of India, where girls are trafficked from the villages of Nepal to the brothels of Mubai.  Apne Aap means self-empowerment in Hindi.  20-25% of the proceeds from each sale in the “Who’s Sari Now” collection supports this cause.  Apne Aap has helped over 22,000 people across India.

Other causes that Rosena donates to are:

  • Elizabeth’s Canvas – 60% of the proceeds of each sale helps fund free art programs for inner-city youths battling cancer.
  • American Cancer Society – 30% of proceeds are donated to ACS.
  • Conservation Fund – 30% of proceeds are donated to this fund.  Sales from the bangles shown above support this fund.

Rosena’s jewelry has been featured in Redbook, In Style, Good Housekeeping, Cosmo Latinas,  Cosmopolitan, Bazaar, Essence, Glamour and more than a 150 magazines and newspapers. Her pieces have been worn by celebrities such as Jessica Simpson, Naomi Watts, Rihanna, Lindsay Lohan,  Hilary Duff, Miley Cyrus, Kristen Bell, Debra Messing, Jessica Alba, and more.